Develop an effective sales funnel and a detailed strategy to reach and engage your audience.
Uncover your audience journey and know exactly how and where to focus your efforts to get the results you need.
Workshop Activities:
Uncover your audience journey.
Audit your marketing process.
Design an effective sales funnel or engagement funnel.
Why is this important?
Without knowing the path your audience takes in their engagement with your brand, it’s very difficult to know where to focus your efforts to get the best results.
Inexperienced organisations tend to focus on marketing trends or hasty ideas without a clear strategy in place.
They waste time and money pursuing activities that are not targeted to their particular audience or their particular sales funnel, often having no control of their marketing process.
Understanding your sales funnel and engagement funnel is critical to achieving results.
Workshop Activities:
Uncover your audience journey.
Develop a map of the typical path your audience takes (or might take) in their first encounter or engagement with your brand.
Discover your brand’s most critical touch-points and determine where to focus your efforts to get the results you’re looking for.
Audit your marketing process.
Complete an audit of your brand’s current or planned communication and touch-points.
Discover untapped potential for growth and find the blind spots where you may be losing sales, hurting your credibility, or weakening your engagement.
Design an effective sales funnel or engagement funnel.
Gain control of the platforms and marketing tools that will move your audience from brand awareness, to engagement, to the desired sale or next step.
Build a successful marketing system and create a clear path to achieve the results you need.
Create a detailed strategy to reach and engage your audience.
Get in touch to book this workshop:
Workshop Name:
Market Reach & Sales Funnel Design
Workshop Duration:
1 Day
Suggested Participants:
Project Management, Sales, Marketing, PR, Customer Service