A recycling programme that grew to be a creative movement.
The students of De Aar don’t grow up with much in their small town, but they tend to reliably gravitate towards creative pursuits like music, art, dance, and graffiti.
Students were responding extremely well to creative workshops in the community. We needed to position the Green Club as a creative club, not a just a recycling club, if we wanted to earn their attention.
To learn how to engage students, we looked to local spaces that were untouched by parents or teachers, and held a strong “youthful voice”. We uncovered the maker-movement, mini-zines, and student newspapers that had a spirit of DIY and just enough playfulness to make it interesting. We strived to reflect this spirit of DIY in our communication, and we were inspired by local cartoons and recycled toys – things children were already gravitating towards in the community.