Showcasing PEG’s growth & impact in West Africa.

Client: PEG Africa

Country: Ghana

Project: Peg Africa Website & Brand Guidelines

PEG Africa - Solar Energy Startup Team Photo

PEG Africa - Solar Energy Startup Website Design Landing Page Showcase

PEG Africa - Solar Energy Startup Website Design Showcase in Ghana

Project Scope

Content Strategy
Content Writing
Website Design
Website Development
Brand Guidelines

Content Strategy / Content Writing / Website Design / Website Development / Brand Guidelines

Challenge

Help PEG showcase their company and attract new talent, partnerships, and investments.

Solution

A website and brand pack that showed off PEG’s work, their team culture, social impact, and growth potential.

Result

PEG’s website enabled them to attract new talent and new investments from all over the continent - taking their brand into a bright future and achieving their next stage of growth.

Working with Pigeon Pie was such a smooth and simple process no matter where in Africa we were working from. They helped us showcase our company, strengthen our brand, and build our online presence. Pigeon Pie is highly recommended!

Hugh Whalan, PEG Africa

PEG Africa - Solar Energy Startup Customer Photo in Ghana, Children Smiling and Holding PEG Solar Panels

Bringing light to rural communities.

Over 150 million people in West Africa have no access to electricity. They spend their income on poor quality fuels like kerosene or candles - often living in darkness for days and travelling large distances just to access the electricity grid.

PEG enables these communities to generate their own power - bringing light and technology to their homes through solar energy.

Celebrated as one of Africa’s first ever B-Corp organisations, PEG has brought solar power to underserved and rural communities all over West Africa.

Photo of the PEG Africa Founders Celebrating with the Community in Ghana

PEG needed a brand that matched their results.

PEG was growing fast, and so were their needs as a business - it was time for their brand to catch up.

Growing across Ghana, Ivory Coast, and Senegal, PEG was expanding their products and increasing the overall reach of the business - but in order to support their growth, they needed to grow their team, showcase their brand, and attract new investments - or their impact potential would never be achieved.

PEG Africa - Solar Energy Startup Team Discussion

Photo of the PEG Africa Founders Being Featured in the News

A path to PEG’s potential.

We were called in to build PEG’s website and showcase their brand to attract potential investors and employees.

PEG worked with us to achieve three things:

Demonstrate their credibility and impact.

Enhance their talent pipeline and attract potential team members.

Empower remote teams with resources and guidelines to grow the brand in each region.

PEG Africa - Solar Energy Startup Website Design Showcase

PEG Africa - Solar Energy Startup Website Design

Showcasing PEG’s journey of growth and impact in West Africa.

With partners such as Shell, OPIC, and USAID coming on board to support solar power and renewable energy in West Africa, PEG’s credibility was unmatched.

PEG had built a sustainable business model that consistently delivered on the value and the impact they set out to create - they needed to show potential investors everything they’ve achieved.

We put together a collection of customer stories, photos, and testimonials from the communities in which they worked, and set the stage by sharing PEG’s unique approach to energy access.

Community outreach, local employment, and customer engagement were all parts of what made the PEG business model such a success, and it took centre stage in all of their work.

PEG Africa - Solar Energy Startup Website Design Social Impact Page

Potential Employee Browsing PEG Website Careers Page

Attracting the best talent from around the world.

PEG’s website played an important role in their recruitment. It needed to attract and engage potential employees and showcase PEG’s exceptional team culture.

With a robust mentorship programme, high team engagement, and lots of growth potential within the company, PEG’s investment in their team left a powerful impression on potential hires.

The website was not only an opportunity to showcase PEG’s impact on the community, but also PEG’s impact on their team - key qualities for attracting new talent.

PEG Africa - Solar Energy Startup Website Design Team Page

PEG Africa - Solar Energy Startup Website Design About Page

Ensuring a consistent message.

With PEG’s rapid expansion, it was important that remote teams had clear guidelines and resources to keep the brand consistent as they grew into new regions.

We needed to equip teams to easily create brand content no matter where they were working from. This included basic brand stationery, brand guidelines, presentation templates, and other resources they could easily access and integrate into their marketing and meetings.

The brand guide helped remote teams bring the brand to life in each region, ensuring a consistent image across all of West Africa.

PEG Africa - Solar Energy Startup Presentation Design Showcase

PEG takes their brand and business into a bright future.

PEG’s investment in their website and brand was an investment in their growth. It was an investment in their potential and the success of their team.

With an online presence and the tools to showcase their brand across Africa and the world, PEG could grow to their full potential.

PEG’s work continues to attract new talent, new partnerships, and new investments from all over the continent, taking them into a bright and thriving future.

PEG Africa - Solar Energy Startup Website Design Landing Page