The Business Start-Up Kit

We helped Lizelle Coombs and Caban Investments launch the Business Start-Up Kit, a support kit for entrepreneurs and start-ups. We developed the brand’s visual language and designed the kit for entrepreneurs, incubators and support hubs. The Business Start-Up kits went on sale with huge success and empowered hundreds of entrepreneurs around the country, launching a new business for Lizelle and her partners: Business Kits Pty. Ltd.

Entrepreneur / Change-Maker: Lizelle Coombs, Vuyisa Qabaka & Caban Investments Project Scale: Medium Project Scope: Brand Development

The Business Start-Up Kit is an extensive collection of practical tips and tools to help entrepreneurs build a successful business. When Lizelle approached us, we immediately fell in love with the positive impact this kit could have on the South African entrepreneurial community.

Lizelle Coombs and Vuyisa Qabaka have long been a support beacon to entrepreneurs with various service offerings and mentorship over the years. The Business Start-Up Kit was their way of consolidating their shared knowledge and making it readily available in the form of step-by-step guides, insider tips and soon to come, live workshops. It was a pleasure bringing this brand to life!

“We aimed to design a support kit that was approachable enough to quickly flip through & enjoy, but also deep enough to use as a detailed guide for business.”

We began with research into how to best design and compile effective learning material. Considerations like visual simplicity, easy-to-follow modules, and great content were at the top of our list. Colour guides and illustrative diagrams were important in creating an inviting learning experience, while generously spaced text and clear headlines ensured a smooth flow of information. Each module was colour coded for cross referencing, with info-graphic styled illustrations simplifying the message of each chapter.

“Colour guides and illustrative diagrams were important in creating an inviting learning experience.”

We aimed to design a support kit that was approachable enough to quickly flip through and enjoy, but also deep enough to use for study and as a detailed guide for business.

The Business Start-Up Kit fits perfectly into the South African market. We’re extremely excited to see it in entrepreneurship schools and incubators all over the country!


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